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New and Preowned Equipment, gym flooring, design and layout, corporate wellness & programming




Dane Fitness works with several major manufacturers to offer a full range of new and pre-owned fitness equipment and products. We provide turn-key assistance for fitness centers including facility layout, equipment and flooring selection, equipment replacement, logistics, installation, finance options, extended warrantees, service contracts and maintenance services. We provide these services for residential, private and nonprofit fitness clubs, and corporate wellness centers.



Membership-Based Gyms
Boutique Trainers
Specialty Fitness
Hotel & Apartment
Residential Communities
Luxury Amenity-Based Centers
Government, Parks & Recreation
Corporate Wellness
Schools & Universities
Private Residential







Dane Fitness offers sales of new and preowned commercial fitness equipment for people of all fitness levels. We make high-end fitness equipment accessible, reliable, and affordable. If you are outfitting your home gym, we have a number of options to suit any workout style. From new and preowned commercial cardio and strength equipment to accessories and gym flooring, we can put together a custom package that fits your needs. And, with our reconditioned equipment, you get the quality and durability of commercial equipment for a fraction of the cost of new. 


 Repair Service & Maintenance



We built our business on providing better and quicker service. We know that a machine down is a downer. So we respond quickly and keep many parts on hand. Dane Fitness is certified to provide factory service on all Matrix, Nautilus, Schwinn, Stairmaster, Freemotion, Precor, Cybex,TRUE and Star Trac products. We will provide service on other products for up to one year for customers who plan to purchase supported products within that timeframe. Our experienced service team will make a diagnostic and repair visit to get your equipment up and running. 

Preventive Maintenance

Keep your gym equipment operating in peak performance with our regularly scheduled preventive maintenance programs. We'll be in charge of keeping records, reporting potential or existing problems that might keep your equipment from performing at its best by visiting your gym on a regularly scheduled program each month, quarter, or annually depending on your usage. 

There is no one else in the industry who I trust more than Dane Fitness and am eternally grateful to them for making the drive to Tampa for this major installation. If you’re looking for the best of the best, look no further!
— Jenny Beadle, Bob Sierra Family YMCA, Tampa,  FL


Dane Fitness has a passion for wellness and helping create welcoming environments for employers to encourage workplace wellness. We will work with you to develop a wellness center that is accessible, friendly, and will help keep your employees motivated to get exercise. We believe that this must also be accompanied by programming and incentives so we offer our expertise and guidance for creating programs that work.

Our clients have included Tractor Supply, St. Thomas Hospitals, LifePoint Hospital, AmSurg, Advanced Financial, and ServPro to name a few. We have provided both new and refurbished equipment for our corporate clients.


Research shows that corporate wellness centers pay big dividends. A place on site where employees can get fit (and stay fit) has been proven to boost morale, decrease absenteeism, increase productivity, and lower healthcare premiums. Those are returns on investment that CEOs love. 




Education & Safety Training

Our services for our private, profit and nonprofit fitness clubs, and corporate wellness centers go beyond adding equipment with extensive training including maintenance and product upkeep, proper usage, fitness training, and a safety training and videos. This helps protect you and your investment by ensuring it is used and maintained properly. Fitness equipment can be intimidating to the novice user. Understanding how to use it without feeling embarrassed helps increase the likelihood that employees and clients will be engaged in safe usage. 


Our Beginnings


About Dane

Dane learned fitness center operations by working for the YMCA of Middle Tennessee, which appointed him Wellness Director for two centers. He left the Y and started Dane Fitness in 2003. He knows every aspect of the industry from wellness to manufacturing. He stays on top of the latest in wellness and the fitness industry through constant contact with industry experts, manufacturers, and relentless research.


For seven years prior to founding his company, Dane Burks advanced through the ranks of the YMCA of Middle Tennessee, one of the largest nonprofit fitness networks in the country, becoming Wellness Director for two centers. A frequent headache—and costly expense—for the Ys was equipment maintenance, servicing, and turnover. As a director, Dane was frustrated as he watched equipment sit idle for weeks waiting for repair. He also knew how much the Y was paying to store outdated and worn equipment. These equipment issues were a nuisance that no one wanted to deal with, so he came up with a plan and took action. He left the Y in 2003 and started Dane Fitness. 

The company gained traction rapidly as it provided fitness centers with a single source for relieving the pain of equipment management, offering installation, training, maintenance, service, storage, and reselling. Soon Dane Fitness began carrying new equipment for the major national brands like Nautilus, Stairmaster, Vicore, and Freemotion.  The company now has a full-time staff of five (and contracting up to a dozen or more), a warehouse, and retail and online stores.




We sell and service fitness equipment. But it’s just a means to an end. We are in this business for one reason: Wellness. It's what motivates us. What moves us. Our dream is wellness for everyone. Wellness should not be reserved for the wealthy. Our new and refurbished products make wellness accessible for everyone.